Sun Group Showcases Phu Quoc and AI-Powered 'Visit Vietnam' Platform at ITB Asia 2026
Sun Group debuted its 'Visit Vietnam' AI app and promoted Phu Quoc's world-class tourism ecosystem at ITB Asia 2026, targeting international travelers and MICE events ahead of APEC 2027.
Sun Group made a significant impact at ITB Asia 2026 in Singapore, unveiling its comprehensive tourism ecosystem. The group engaged with international partners to promote its luxury hospitality and entertainment brands. With a focus on global connectivity, Sun Group's presence highlights Vietnam’s growing status as a premier destination for both business and leisure travelers across the Asia-Pacific region.
Phu Quoc Island took center stage as a rising hub for MICE tourism, especially with APEC 2027 approaching. Visitors can explore a seamless blend of natural beauty and modern infrastructure, including the famous Hon Thom cable car and Sunset Town's nightly fireworks. These attractions, paired with high-end resorts, make the island a perfect choice for corporate retreats and family vacations alike.
The event also marked the debut of 'Visit Vietnam,' an AI-driven digital platform designed to revolutionize the traveler experience. Integrated with government data, the app offers personalized itineraries through an AI Trip Planner and real-time booking services. Expected to launch fully by late 2026, it aims to provide a localized, high-tech guide for international tourists visiting Vietnam's top spots.
Look out for the 'Visit Vietnam' app's full launch in late 2026 to easily book multi-destination trips across Da Nang, Phu Quoc, and Hanoi with AI-tailored recommendations.
Source reference: VnExpress International